HGTV Home by Sherwin-Williams makes professional-quality design more accessible through designer-curated color collections that take the guesswork out of choosing paint. To bring this benefit to life, we created a series of video ads built around a simple idea: if the colors are expertly chosen, anyone can create a beautifully designed space. The campaign featured a cast of unexpected and hilariously unqualified “designers” transforming rooms with confidence, demonstrating that great design doesn’t require professional expertise when the hard work has already been done for you.